Case Study

Case Study for Cupana

  • Cupana is dedicated to promoting local trade at the lowest possible price.
  • Cupana strives to provide its customers with the most attractive offers through group purchases from businesses that advertise with us.
  • Cupana helps local businesses to offer their products and services to customers, achieving greater exposure with less price.
  • Over Cupana they have integrated a PayPal payment gateway for purchasing the deals.
Cupana

Overview

Cupana is one of the best websites that helps to get deals to the customers on the local trades for the lowest possible price. Cupana offers deals for Entertainment, Restaurants, Hotels, and in terms of Services also. Merchants can post deals by providing fields like category, subcategory, title, description, zip code, etc.

Customers are also able to search the deals through City, Category, or Deal title. To attract customers Cupana has introduced a Referral module, so the customer who has referred will get a certain amount into their wallet when the referred user registers and purchases the deals. Cupana also gives cashback for some deals and the cashback amount gets added to the customer's wallets so they can use that amount for future deals or Cupana purchases. 

Cupana is in the Spanish language so it helps the local customers to access the website. We have provided a QR code scanning feature on the merchant's end, as per the client’s request, so it can help merchants to scan the coupons for the deals purchased by customers.

How Cupana Works

The client has purchased our Groupon clone software, so that they can promote local trade at the lowest possible price more efficiently and they wanted to open up things to make it more transparent for customers in Venezuela.  

Customers can search the deals of merchants that they want by entering their business name and can also search the deals by selecting the city. Customers are also able to see the top business under the top brand's title. 

To purchase the Deals that are present over Cupana customers need to create their account, they can create their account through the Sign Up page. Admin is also able to create the customer's account, on behalf of that respective customer. 

By clicking on the deals in any category or by searching for the Merchant, customers can purchase the coupons for any deal. They have to make a payment to purchase the deals. We have integrated the PayPal payment gateway, and we have also integrated a built-in system wallet through which customers can also purchase coupons for any deals

All the coupons purchased by customers will be displayed on the My Orders page. Customers will also be able to see the QR code and the coupon voucher ID, which they can show at the merchant's end for verification. 

As per the client’s custom requirement, we have added the 'Refer to Friend' feature, which generates a six-digit unique code for each customer. We have provided a sharing option, allowing customers to share their code with other users through the built-in email feature. All email addresses entered by the customer will receive an email containing the referral code. On the customer sign-up page, we have included a field for entering the referral code, which the new user will input during registration. The customer who shared their code will receive a percentage of the deal redeemed by the referred user. Additionally, we have added functionality to the admin panel to manage the percentage of the commission that the referring customer will receive.

If the admin sets cashback for a deal, the customer will also receive the cashback amount in their wallet once the respective deal's coupon is redeemed at the merchant's end. We developed this feature according to the client's requirements.

On the My Wallet Page customers will able to see their wallet transactions, here they will also be able to see the amounts they have earned by referring to other users and the amounts they have received as cashback.

For adding deals over the platform Merchants need to register over this platform, or the admin can also create the Merchant account from the admin panel. A single person who owns the business or a large business owner can also create their own account by selecting their preferred user type.

By clicking on the 'My Offers' menu in the navigation drawer, merchants can see the deals they have added and manage the added deals. They can also add new deals by clicking on the 'Add Deal' link.

On the 'Add Deal' form, we have implemented commission management as per the client's custom requirement. Merchants will be able to see how much of each coupon purchase from that deal will be received or deducted from the amount they have earned from each coupon sale of that deal as the admin commission.

Through Redeem Coupon and Scan QR Code features which are present in the navigation drawer, merchants can verify the coupons that the customers have purchased of their added deals.

By clicking on the 'My Orders' menu in the navigation drawer, merchants can view the coupons for the deals they have redeemed.

By clicking on the 'My Wallet' link in the navigation drawer, merchants can view the amounts they have earned by redeeming the coupons from their added deals. Through the wallet, merchants can also place a withdrawal request. If the merchant's withdrawal request is approved by the admin, the corresponding amount will be deducted from the wallet, and the admin will manually transfer that amount to the merchant's bank account outside the system."

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eCommerce · Latin America

Local Deals, Built for Repeat Business

A deals platform promoting local trade, with referral mechanics built into the product.

The challenge

Local merchants needed footfall, and a discount site only works if customers come back and bring people with them. Neither was happening on the client's original setup.

What we built

  • Merchant accounts for publishing offers with their own terms and limits
  • A referral scheme that rewards customers for bringing friends
  • Category and location browsing, so an offer reaches the people near it
  • Redemption tracking so merchants can see what an offer produced

The impact

  • Merchants publish and withdraw their own offers without going through the platform team
  • Referral rewards give customers a reason to return rather than buy once
  • Each offer can be judged on redemptions, not impressions
  • PHP
  • MySQL
  • Referral engine

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